Liu Jingyun hospital network marketing diagnosis
in recent years, many hospitals help friends mentioned some suggestions, have some knowledge of the network marketing aspects of the problem, how to diagnose what problems exist in our hospital network marketing process? Recently adopted the famous network marketing experts Liu teacher’s advice, combined with our hospital network marketing the work summarized a set of hospital network marketing diagnosis, we hope to help a friend in the hospital network marketing:
user experience project detection
access speed normal access to the site in 6 seconds to open all?
web site content can better highlight the hospital qualifications, expert team and service advantages?
visual presentation site design is consistent with the hospital culture, color coordination, professional
evaluation of the credibility of the site is to demonstrate the hospital qualification, the team of experts, honorary certificates and patients praise?
marketing function item detection
web site customer service online customer service, whether online duty?
service line has 400, 800 and other professional service hotline or a good phone number?
Is there a new ad promotion and advertising campaign on the
advertising awareness website?
communication ability website to create communication ability how to set such as: recommended to friends, collection and other buttons
daily service item detection
news system daily update hospital website news, industry news?
original articles published on the website of the original article, industry Wikipedia content, etc.
customer service through the website and patient interaction, through the website to do customer service work?
is the hospital service a detailed description and update of the hospital service?
website promotion project analysis
pay promotion is being done Baidu or Google and other payment promotion?
industry platform whether in the hospital on the four portals and other industry sites to publish hospital information?
site optimization SEO optimization and user experience Optimization (UEO)?
free promotion daily free network promotion method, promote the hospital website?
website operation project detection
regularly summarize whether or not on a regular basis for network marketing project summary analysis
marketing talent hospital network marketing professionals who are responsible for the operation of the site?
customer management system for network marketing customer management and follow-up?
analysis system install web site traffic analysis system and focus on network marketing data?
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